Sunday, May 24, 2020

Macroeconomic terms - 4408 Words

Macroeconomic Terms Describe the following terms in your words. Term Definition Gross Domestic Product (GDP) The value of all of the goods and services of a nation in a year. Real GDP The value of all of the goods and services based on inflation of a nation in a year. Nominal GDP Market value of all goods and services of a nation in a year, not based on inflation. Unemployment rate The number of all of the unemployed by the number of people in the workforce. Inflation rate The rate that the prices of goods and services are rising. Fiscal Policy The governmental policies which adjust spending. Monetary Policy The governmental policies that help to control the economy. This is done by adjusting the†¦show more content†¦Ã®  Ã® â€šÃ®â‚¬â€™ The aggregate demand curve slopes downward because of the Real-balance, interest rate and open economy effects î  Ã® â€šÃ®â‚¬â€™ According to the real-balance effect, an increase in the price level Reduces an individual s expenditures due to a decrease in the real value of cash balances î  Ã® â€šÃ®â‚¬â€™ According to the interest rate effect, an increase in the price level Increases î â€šÃ®â‚¬â€™ The relationship between the MPC and the MPS indicates that the entire increase in household disposable income is distributed between consumption and saving. î  Ã® â€šÃ®â‚¬â€™ Planned real investment is determined by the rate of interest î  Ã® â€šÃ®â‚¬â€™ What won t cause the planned investment function to shift rightward? A decrease in the interest rate î  Ã® â€šÃ®â‚¬â€™ An increase in the interest rate causes a decrease in the amount of real planned investment î  Ã® â€šÃ®â‚¬â€™ In the Keynesian model equilibrium national income equals planned consumption, investment, government, and net export expenditures î  Ã® â€šÃ®â‚¬â€™ If real GDP falls below total planned expenditures the economy willShow MoreRelatedMacroeconomics Term Paper : Keynesian Economics999 Words   |  4 PagesMacroeconomics Term Paper: Keynesian Economics John Maynard Keynes: A famous economist John Maynard Keynes once said â€Å"by a continuing process of inflation, government can confiscate, secretly and unobserved, an important part of the wealth of their citizen† (Brainy, n.d., p.1). Keynes had studied in an economics and finance program, and he searched for a solution as he felt that a depression in our economy may be rising. The solution that Keynes discovered was completely different than any otherRead MoreFerguson Enterprise: Macroeconomics Term Paper1379 Words   |  5 PagesFerguson Enterprise. Macroeconomics Term Paper. History: Charles Ferguson, Ralph Lenz, and Johnny Smither founded Ferguson Enterprise Inc., in 1953. The company started with $165,000 in capital, with only two locations, Colmar Manor, Md., and Birmingham, Alabama. During the next five decades, Ferguson saw big growth in revenue and continue to grow rapidly, doubling its size every five years. In 1982, Wolseley plc, which is listed on the London Stock Exchange located in the United Kingdom, boughtRead MoreMacroeconomic Affect On Uk From Long Term And Short Term Sides1590 Words   |  7 Pagesfollowing consistently. Obviously, British economy will be changed; whether it is long-term or short-term, and there must also exit some advantages and drawbacks back this time of leave European. This essay will analyse macroeconomic affect on the UK from long-term and short-term two sides, that organized by different varieties of situations and elements, including: Britain GDP, short –term economic growth, long-term economic growth, the influenc e of Britain trade deals (import and export), currencyRead MorePolicy Review And The Lucas Criticisms Essay919 Words   |  4 Pagesshort term. In the long term, it merely impacts the changes of general price levels, instead of on the changes of total economy. Therefore, in the issues of controlling inflation, monetary economy cycle theory believes that the governments do not need to have to spend too many costs in the relative output and employment to control the inflation, only if the public trust that the monetary authorities will implement their monetary tightening policies. In addition, new classical macroeconomics furtherRead MoreNew Classical Macroeconomics And Macroeconomics Essay1555 Words   |  7 Pagesclassical Macroeconomics is an important school of macroeconomics development since 1970s. New Classical Macroeconomics is originally evolved from the school of Rational Expectations and monetarism. New classical Macroeconomics is also referred to the Macroeconomics of th e rational expectations, or equilibrium method for Macroeconomics. New classical Macroeconomics abides by traditions of the classical economics and believes in the effectiveness of market forces. New classical Macroeconomics tries toRead MoreFinance Is Based On Economics841 Words   |  4 Pagesneeds by humans. Macroeconomics started with John Maynard Keynes, an English economist, who published a book entitled General Theory of Employment, Interest and Money in 1936. Keynes offered a clarification for the fallout from the Great Depression, when goods remained unsold and workers unemployed, a feat that left classical economists stumped. Keynes theory explained why markets may not clear. This theory evolved throughout the 20th century, diverting into several macroeconomic schools of thoughtRead MoreU.S. Federal Government and Economic Issues Essay1231 Words   |  5 PagesThis paper relates to what I have learned in the Macroeconomics class. For this final term paper; I will write about the U.S. federal government operations and how government leaders handle macroeconomic issues in our economy. We will discuss a couple of current economic issues and what the federal government is doing to reach solutions. I will also address U.S. unemployment issues, international trade, fiscal and monetary policies, and methods of alternative energy, along with the Federal Reserve’sRead MoreMacroecnomics1187 Words   |  5 PagesFlows Money Sector Flows Sales Revenue Goods Suppliers (Producers) q = f (L, K, M, T, E) Transformation Expenditure Product/Service Consumption Budget Goods Demanders (Consumers) U = f (q1, q2, †¦) Transformation Goods Markets Macroeconomics U1: Blanchard Chs. 1~2, 27 1. Overview of the Modern Macroeconomy 1.1 Essential Structure (2) Atemporal Transaction in Goods or Factor Markets Supplier/Seller ïÆ'› Receive Goods or Factors Money Payments Demander/Buyer ïÆ'› Pay IntertemporalRead MoreMacroeconomic Variables Of The Stock Market974 Words   |  4 PagesExecutive Summary The belief of macroeconomic variables influencing the stock market has been a highly debated discussion for the past decades. There has been no clear conclusion whether or not macroeconomic variables impact the stock market or inversely. The importance of this study have been increasingly critical as not only stock agents find the critical importance but the government to implement macroeconomic policy; the solid finding of this relation will enable policy makers to efficientlyRead MoreMacroeconomics And Macroeconomics Of Macroeconomics1445 Words   |  6 PagesMacroeconomics (from the Greek prefix makro- meaning large and economics) is a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole, rather than individual markets. This includes national, regional, and global economies.[1][2] With microeconomics, macroeconomics is one of the two most general fields ineconomics. Macroeconomists study aggregated indicators such as GDP, unemployment rates, National income, price indices, and the interrelations

Thursday, May 14, 2020

Benefits of a Household Food Budget - 685 Words

The development process of this household food budget has successfully proven its importance in the household financial management as well as ensuring the meals meet the family nutritional needs with low cost expenditure. Additionally, managing the food budget may also help the family as a unit share quality time together as they tend to eat together more often for dinner. A family can save hundreds of ringgits a year on their grocery bill if they are able to plan and implement an efficient yet functional household food budget plan. Planning in advance have many benefits such as allows the use of food coupons buying food items when they are on sale as well as planning how to utilize left over by creating a variety of different dishes with leftover while keeping the family appetite interest in hand. Budgeting for each and every food items and leaves some columns for comparing brand, type as well as prices in order to be able to get the best deal from the market place. By this way, unnecessary spending on unhealthy food such as junk foods and beverages which are not necessary can be avoided. The reference family definition based on the dietary intake survey consisted of four (4) members with the parents and a pair of son and daughter. In the mean time, as mentioned in the manual, the data from Census 2010 (Malaysia Department of Statistics, 2011) are applied as additional information for this reference family. Moreover, the six food groups that are required as stated byShow MoreRelatedThe Food, Conservation, And Energy Act Essay1369 Words   |  6 PagesThe Food, Conservation, and Energy Act The Food, Conservation, and Energy Act was passed on May 14, 2008 after a historical veto by the President led to an override by Congress to enact the new farm bill into law. The new bill contained numerous provisions in order to truly reform efforts to establish farm and food safety throughout the United States. This paper will focus on the provision that led to the renaming of the Food Stamp Act and Program as well as the act’s plans to allocate more thanRead MoreThe Importance Of A Family Of Four Household Budgets On A Two Person New Mexico Minimum Wage1446 Words   |  6 Pageswriting about is how to manage a family of four household budgets on a two-person New Mexico minimum wage income of $7.50 per hour. My paper has many purposes as to why I have written it, which will be listed and further explained throughout its entirety. The first purpose is to demonstrate the ways individuals have to seek out in both creating and maintaining a family budget. Secondly, is to show the difficulties that arise in keeping family household budgets and the temporary or permanent ways familiesRead MoreFood Stamp Challenge For Hunger1719 Words   |  7 PagesFood Stamp Challenge Introduction to Hunger Imagine your stomach growling, a feeling of emptiness, fatigue, and an inability to concentrate. Most people would associate these feelings with hunger and eat. Unfortunately, many Americans do not have the luxury of eating because of living in poverty. According to the Census Bureau and the U.S. Department of Agriculture, the number of people living in poverty rose from 31.6 million in 2000 to 36.5 million in 2006. The number of people living in householdsRead MoreStrengths and Weaknesses of Using Food Subsidies in Improving the Welfare of the Poor in Middle Eastern Economies1535 Words   |  6 Pagesproblem facing policy makers is the choice of options means of improving the short run welfare of poor households in the population. Among these, policy alternative is a choice between food subsidies and agricultural production subsidies. Food subsidies involving either the sale of stable food items at subsidized prices, or income transfers, expected to improve the welfare of recipie nt households in the short run directly. On the other hand, agricultural production subsidies and other agriculturalRead MoreThe Economic Impact of Raising the Minimum Wage1474 Words   |  6 Pagessmall businesses. â€Å"The Household Survival Budget for the average New Jersey family of four is $58,500 and for a single adult is $25,368 in 2010. These numbers highlight how inadequate the U.S. poverty designation - $22,113 for a family and $11,344 for a single adult - is as a measure of economic viability. A Sustainable Household Budget, one that enables self-sufficiency in New Jersey, is almost double the cost of the Household Survival Budget.† (Alice 9) This survival budget includes rented efficiencyRead MoreThe Welfare Program Must Be Expanded Without Misappropriation Of Funds1417 Words   |  6 PagesThe United States does not spend too much on the food stamp (SNAP program) and no one deserves to go hungry. Every year during budget talks the welfare program is a featured topic as the government explores ways to cut the budget. There appears to be a lot of unnecessary spending due to abuse of the system and program administration complexity. There are many areas in which reforms could be instituted and the program could be expanded without misappropriation of funds. There should be greater oversightRead MoreAnswers to Concept Checks.1687 Words   |  7 Pagesmajor money management activities? The three major money management activities are (1) storing and maintaining financial records and documents, (2) creating personal financial statements, and (3) creating and implementing a budget. (p. 36) 2. What are the benefits of an organized system of financial records and documents? An organized system of financial records provides a basis for: (1) handling daily business activities, such as bill paying; (2) planning and measuring financial progress;Read MoreAmerica Needs Welfare Reform Essay1742 Words   |  7 PagesThere was once a myth of a woman called â€Å"The Welfare Queen†. She was a woman, generally African American, with several children to collect benefits from, she would sit on the couch or drive around in a fancy car and it was all paid for through the government (Stein). She never worked a day in her life because it was just easier to get pregnant and receive TANF benefits. This has slowly changed over the years, now it is not just African American women, 38.8% of recipients on welfare are white but 39.8%Read More10 Ways to Save Money on Groceries Essay635 Words   |  3 Pageshard to keep food on the table. The price of the regular household bills, gas, and necessities are increasing. The price of food is getting higher as well. The f ollowing are some tips to help people, who are having a hard time, spend less money on their grocery bills. Set a budget Set up a household food budget and don’t go over that set amount of money. You probably have an idea what the cost of most of the food you buy usually is. Keep the prices in mind when you make the budget. Make a listRead MorePoverty And Health : Low Income Limits Choices Essay1732 Words   |  7 Pageshealth: Low income limits choices to cheap and unhealthy foods Poverty tends to impact society on several different levels, whether it may be through the impact of the economy, social effects, education, health, but most importantly malnutrition; which is said to be the most common effect of poverty. Poverty affects millions of Americans by limiting their choices to cheap and unhealthy foods. It also limits the physical access to healthy food choices as it relates to diet costs and reliable access

Wednesday, May 6, 2020

Intelligence Failures 9/11 and Pearl Harbor Essay

Throughout history there are multiple intelligence failures such as 9/11 and Pearl Harbor. These failures are due to intelligence collected which was either delayed or misdirected to the rest of the intelligence community. Both events had catastrophic consequences and yet these tragic events has allowed the intelligence community to develop better security like warning signals and combat readiness to protect the United States. Pearl Harbor is still considered one of the worst intelligence failure in the history of the United States to date. During the upcoming months before the attack the U.S Naval Fleet intercepted and deciphered vast amounts of encrypted messages from Japan’s Imperial Navy. Due to manpower and at the time Japan†¦show more content†¦In the beginning of the Cold War the â€Å"United States had very little SIGNIT intelligence, HUMINT or IMINT intelligence either. This was due to since overflights of Soviet territory were impossible† (Schind ler). Because of this, this caused great delays in trying to infiltrate the Soviet Union and gather intelligence. HUMINT collection at that time was difficult because there was not much known about the Soviet Union and infiltrating Russia was difficult because the lack of intelligence this made is hard when it came o gathering HUMINT intelligence. Another issue the intelligence community ran into was HUMINT collectors were not equipped to understand other languages. This made it hard to recruit sources within the Soviet Union. As the Cold War raged on, the intelligence community along with working in tandem with the U.S government started to develop better technology and have a better understanding of how the Soviet Union works. The United States Airforce started flying dangerous reconnaissance missions through the use of ELINT collection. Unfortunately, many pilots lost their lives due to the Soviet Union shooting down their aircrafts. Later, the United States military revert ed back to SIGNIT intelligence in hopes of having more success. SIGNIT tends to be flexible, and is more responsive for the needs to infiltrate the Soviet Union at that time than any other form of intelligence collection (Aid and Wiebes). Using SIGNIT intelligence and the use ofShow MoreRelatedThe Attack On Pearl Harbor2762 Words   |  12 Pages There are two important dates that reside in the American history in the last century: the Japanese attacks on Pearl Harbor on December 7, 1941 and the World Trade Center attacks on September 11, 2001 (as referred to as September 11th, or 9/11). On these two dates, the surprised events attacked on American civilians and military personnel. Both horrific events have many similarities and many differences in regards to who carried out the attacks, what the objectives were for the attacks and theRead MoreThe Attack On Pearl Harbor1856 Words   |  8 PagesJapanese attack on Pearl Harbor, and September 11, 2001. On these dates, two surprise attacks on American civilians and military personnel showcased U.S. vulnerability to outside forces and united a nation against those that wished to harm her. Both horrific events have many similarities and many differences in regards to who carried out the attacks, what the objectives were for the attacks, and the American response after these i nfamous dates occurred. Unlike September 11, 2011, where a terroristRead MoreToo Great a Challenge: The Mismatch of U.S. Intelligence Capabilities and Mission Prior to Pearl Harbor 2116 Words   |  9 PagesThe U.S. was under-prepared for the Japanese attack at Pearl Harbor due to the nascent intelligence communitys inability to determine the time and place of the attack. The question of preventing the attack is beyond the scope of an intelligence agency, such an action is the product of policy. That being said, the intelligence community provided the President with insufficient information to mitigate U.S. losses on the eve of the U.S. entry into World War II. This result was not wholly the responsibilityRead MoreThe Security And Foreign Policy1302 Words   |  6 Pagesenforcement and intelligence is the principal method of accomplishing this (Hughbank Githens, 2010). Intelligence is vital to homeland defense and security. The U.S. intelligence community (IC) has the responsi bility of conducting intelligence activities that are necessary for conducting foreign relations and for the national security of the United States (â€Å"Intelligence Community†, n.d.). The following is a brief report about the U.S. intelligence community and the history of U.S. intelligence and informationRead MoreNational Security And Homeland Security1788 Words   |  8 PagesIntelligence deals with the process in which specific types of information has been collected, analyzed, refined and provided to the policy makers, so that it will be useful to them in decisions making about potential threats to national security and homeland security (Lowenthal, 2014, p. 10). U.S Government has been benefiting from Intelligence information since the beginning of the country, despite the fact that many people thought that U.S intelligence emanated as a result of cold war (FederationRead MoreEssay on We Must Not Treat Muslims as We Treated the Japanese951 Words   |  4 PagesJapa nese nbsp; The terrorist attacks on 9-11 have frequently been analogized to Pearl Harbor. In many ways, the analogy is apt. Just as that attack launched us into World War II, the attacks on the World Trade Center and the Pentagon have launched us into a new kind of war, against terrorism. But waging this sort of borderless war poses great risks, not only to the soldiers commanded to fight but also to core American values. In this way, Pearl Harbor raises other disturbing memories, those ofRead MoreThe Attack on Pearl Harbor Essay1680 Words   |  7 Pages 2,403 soldiers were killed in action, 1,178 were wounded in action. Through the misjudgments of numerous U.S. armed forces personnel, the Japanese were able to carry out this terrible attack, which crippled the United States’ Pacific Fleet in Pearl Harbor, Hawaii. â€Å"Yesterday, December 7, 1941, a date which will live in infamy, the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan†¦As Commander-in-Chief of the Army and Navy, I have directedRead MorePearl Harbor : Could It Have Been Prevented?1997 Words   |  8 PagesPearl Harbor: Could it Have Been Prevented? Yesterday, December 7, 1941 — a date which will live in infamy — the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan (((Frost))). This famous quote is recognized by many across the world. Franklin Delano Roosevelt made that quotation after the Japanese attacked the U.S. airbase in Hawaii. Many people have believed, however, that this attack could have been prevented. The attack on PearlRead MoreIntelligence Failures and Political Realism548 Words   |  2 PagesIntelligence Failures and Political Realism Intelligence Failures: Following the terrorist attacks on the World Trade Center, the Pentagon and Flight 93 on September 11th, 2001, U.S. security and intelligence leaders scrambled for an explanation. While a great many questions over what transpired on 9/11 remain unanswered even to this day, one certainty is that American intelligence experienced its most glaring historical failure since the attack on Pearl Harbor. How these intelligence failuresRead MoreThe Intelligence Failure Of Pearl Harbor3558 Words   |  15 PagesIntelligence failure is not a phenomenon which is new. Over the last hundred years there have been repeated cases of Intelligence failure. When the Intelligence community failed, it often led to significant repercussions for the political side. Sometimes the failure led to massive loss of life like in the example of Pearl Harbor in 1941 and the attacks on the twin towers on September 11, 2001. Most of these cases have been well analyzed and have led the policy makers to adopt reforms to prevent future

Tuesday, May 5, 2020

Impact of Social Media on Consumer Decisions

Question: Discuss about theImpact of Social Media on Consumer Decisions. Answer: Introduction: The web 2.0 emergence happened to be a significant development towards history of commerce. The social media being the other buzzword that on web 2.0 based is a revolution that not only helps encourage contents those are user generated but also focuses that allows users to exhibit contents and share between networks (de Kervenoael, Aykac, Palmer, 2009). This technical revolution especially presently in last decade drastically has revolutionized the tradition approaches of marketing with the help of social media marketing. This new era of marketing revolutionized the marketers relationship with their distribution channels, retailers and consumers. Being information age the consumers with overwhelming information quantities are overburdened every day (Evans Cothrel, 2014). Thus looking at numerous campaigns related social media, e-commerce websites, forums, sales emails etc. suggest all companies moving towards internet marketing approaches for target audience accessibility and required money in doing so. The approach related traditional advertising of mass communication media like television, magazines and newspaper aims towards conveying to broader audience group messages with the hope in reaching interested few. With much of the stimuli bombardments, the individuals have become more cautious and adjusted to information seeking (Clarke, 2014). Therefore, it is necessary for Wesfarmers to understand reasons regarding particular concern of consumers and seek ways towards speaking individually, or in small groups to customers. Social media marketing is another alternative for interfacing with the consumers to understand their perspective. Therefore, social media focuses on the consumers with market and business perspective that helps marketers with new tools for interacting with the consumers and integrate these onto the brands through process of innovation. Hence, the research aims towards evaluating the impact of the social media on the consumer decisions that requires Wesfarmers a large and successful retail company in Australia with own retail chains has to understand the impact of social media that influences the consumer behaviour related to buying (Wesfarmersonline, 2016). Literature Review and Theoretical Background According to the Janowski and Mohanty (2010), advancement of the internet and Web 2.0 emergence the interconnectivity on the internet has expanded between the individuals. This has helped immensely to enable the development to collaborate on internet among the businesses and the customers. This having emerged based on the social media, that has enabled the consumers with generating content and conduct the online social interactions through the social platforms. There exist various social media tools and platforms, which have facilitated the sharing of information. These tools for instance such as the Wikipedia, an encyclopaedia free online, is one such most popular platform that provides the users with the facility to collaborate through information sharing. The other platforms provide ability related to generating ratings and reviews like the Amazon.com that enables the customer with facility to review the products and rate them. Further, these platform members are interdependent co operatively (Hudson Thal, 2013). The consumers using the social media can create the content and offer to the others valuable advice. The online communities with these new developments and the individuals emerge using this electronic network on the social platforms where these members share quickly and globally the information. The social networks rise has provided with new era related to the creation of content that has given the individuals to share easily the information and the experiences with other social network users (Forbes Forbes, 2013). The online businesses related to next generation shall be according to communities that is better tool for attraction of new customers. Heinonen, (2011) stated that, online communities provide opportunity to companies with good system related to managing customer relationship with new developments to improve business performance. Further, assuming these platforms through social interaction the members become familiar to each other providing trust source possible that greatly influence users buying intention. Simultaneously, it is vital to have business model that adapts to social commerce for companies. Thus, social media provides businesses opportunities to become universally more attractive through the social interactions of the consumers that affect their deci sions. The Hypothesis and Research Questions Hypothesis Null Hypothesis (H0): Social media influences the consumer decision Alternative Hypothesis (H1): Social media do not influence consumer decision Research Questions What factors influence consumer decision process in products and services? How social media influence consumer decision process in Wesfarmer? How influence the consumer decision process related to products/services through social media in Wesfarmer? The Operation and Measurement Definition The study is been based on variables and link impact investigation (Cabosky, 2016). The variables that study uses both dependent and independent variable with social media as dependent variable, which is important part, and consumer decision process as independent variable The Research Design and Methodology: Analysis and Data collection Sampling Techniques This study focuses on primary and secondary data collection. The primary data through both quantitative and qualitative collected. The quantitative data collected from customers through survey method and qualitative data through interview process collected from Wesfarmers managers (Shelton, 2013). Additionally the secondary data collected both from online and offline sources such as journals, websites, newspapers, business magazines and library sources. Through the probabilistic sampling process, the customers surveyed are selected by giving them to participate equal opportunity in survey process. Alternately, through non-probabilistic sampling technique the managers being interviewed are chosen. This is conducted based on the participation process and busy schedule. Customers: Hundred Managers: Three Method of Analysis The quantitative data represented via tools, statistical techniques like graphs, tables, pie chart, and SPSS software while qualitative data is reflected through analysis and presentation (Page Pitt, 2011). Research Process Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Main Activities/ Stages Selection of research area Developing aim, objectives, research questions and research proposal hypotheses Preparation Conduct literature review Identification and selection of data collection methods interview/survey, ethics form preparation Collecting primary data Analyzing data Comparing findings Conclusion recommendations à ¯Ã¢â‚¬Å¡Ã‚   collecting feedback from mentor à ¯Ã¢â‚¬Å¡Ã‚   à ¯Ã¢â‚¬Å¡Ã‚   à ¯Ã¢â‚¬Å¡Ã‚   à ¯Ã¢â‚¬Å¡Ã‚   à ¯Ã¢â‚¬Å¡Ã‚   Finalization and submission Result Expected This study provides that social media impacts consumer decisions regarding Wesfarmers products/services. Conclusion The research helps to conclude the fact that in making purchase decisions are impacted with information that social media provides that helps in decision making regarding products/services. The process is linked with aims and objective towards effectively achieving it. References Cabosky, J. (2016). Social media opinion sharing: beyond volume.Journal Of Consumer Marketing,33(3), 172-181. https://dx.doi.org/10.1108/jcm-02-2015-1323 Clarke, R. (2014). The Prospects for Consumer-Oriented Social Media.Organizacija,47(4). https://dx.doi.org/10.2478/orga-2014-0024 de Kervenoael, R., Aykac, D., Palmer, M. (2009). Online social capital: Understanding e-impulse buying in practice.Journal Of Retailing And Consumer Services,16(4), 320-328. https://dx.doi.org/10.1016/j.jretconser.2009.02.007 Evans, D. Cothrel, J. (2014).Social customer experience. Indianapolis, Ind.: Sybex/John Wiley Sons. Forbes, L. Forbes, L. (2013). Does Social Media Influence Consumer Buying Behavior? An Investigation Of Recommendations And Purchases.Journal Of Business Economics Research (JBER),11(2), 107. https://dx.doi.org/10.19030/jber.v11i2.7623 Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers' social media behavior.Journal Of Consumer Behaviour,10(6), 356-364. https://dx.doi.org/10.1002/cb.376 Hudson, S. Thal, K. (2013). The Impact of Social Media on the Consumer Decision Process: Implications for Tourism Marketing.Journal of Travel Tourism Marketing,30(1-2), 156-160. https://dx.doi.org/10.1080/10548408.2013.751276 Page, K. Pitt, L. (2011). Web 2.0, Social Media, and Creative Consumers: Special Issue.Journal of Consumer Behaviour,10(6), i-iii. https://dx.doi.org/10.1002/cb.390 Shelton, T. (2013).Business models for the social mobile cloud. Hoboken, N.J.: John Wiley Sons. Wesfarmersonline. (2016).Wesfarmers.com.au. Retrieved 25 August 2016, fromhttps://www.wesfarmers.com.au/ Janowski, T. and Mohanty, H. (2010). Distributed computing and internet technology. Berlin: Springer.